Alexander McNabb is director at Spot On Public Relations, based in the agency’s Dubai headquarters with responsibility for client services, counsel, management and the profitability of the firm’s client account teams in the region.  He has worked with information technology, media and communications in the Middle East for over 25 years.

Arto Joensuu is a digital change agent at Dubizzle.com. Together with his team of experts, he is redefining marketing inside the company. Throughout his career, Arto has held several leadership roles in the area of digital, with work ranging from pioneering in mobile marketing at Terra Mobile, to crafting and executing digital marketing strategies for Nokia. His work has been rewarded with several industry awards and for the last years, he has acted as a spokesperson on digital marketing and social media. Today, Arto is the "comandante" of marketing at Dubizzle.com, overseeing their marketing & PR activities. He is based in Dubai, UAE.

Darine is a passionate marketer and a firm believer in SEO, wishful thinking & chocolate. Marketing Manager in a regional Software Development company, and working closely on technology that facilitates online trading, publishing, archiving and web content management by day, Darine has been commiteted to Social Media and Digital Marketing Consultancy for prominent Lebanese companies  as well as working with the vibrant Lebanese community on organizing Non-for-Profit events and activities via social networks for the past two and a half years. She also blogs on theidentitychef.com about the challenges of Social Media Marketing, Digital Presence and Personal Branding as well as day-to-day advertising and marketing issues with a generous dose of introspection and case studies. You can also follow her on twitter @sdarine.

Feras Hilal is an Online Conversationalist at Aramex, one of the leading logistics and transportation companies in the Middle East and South Asia, and the first company from the Arab world to go public on the NASDAQ stock exchange. The company now trades on the Dubai Financial Market.

Prior to joining Aramex, Hilal was a writer for two of Jordan’s leading publications in English, JO and Venture. Hilal graduated from the University of Jordan with a degree in Business Administration.

Marcus Bailey is the Regional Head of Corporate Affairs for the Middle East, North Africa and Pakistan. Marcus joined Standard Chartered in January 2010 to take up this role and is responsible for leading a team to deliver world class media relationships, internal communication, sponsorship and community events, brand and government relations.

Meredith leads OMG’s specialist social media division, developing social media solutions designed to put brands in close contact with their target audiences. Meredith brings 360-degree experience in marketing communications, which she has gained over the past 11 years, in the APAC and MENA regions, with additional exposure to markets in Russia, CIS states and territories, UK, Greece and Cyprus.

Tuqan is one of the region’s most experienced and respected digital marketing experts, with a diverse agency career in the UAE that spans over 14 years. Throughout this time Yousef has led the digital strategy and delivery of some of the Middle East’s most iconic brands, including Emaar, Jumeirah, Emirates and twofour54.

Humza creates engaging, award winning experiences across a variety of mediums and for a wide array of industries. His key strengths include creative planning, strategy, integration, management and development of brand and marketing solutions.

As a Creative Director for LBi, he has worked with some of the region’s most iconic brands and managed large creative teams, including designers, art directors, writers, information architects, usability experts, Flash developers and project managers.

Wild Peeta is a gourmet Shawarma sandwich and the creative concept of Emirati brothers, Mohamed & Peyman Parham Al Awadhi. It took them SEVEN years to develop their idea and finally came to realization in 2009 with the help of the Sheikh Mohammed Bin Rashid Establishment for SME Development. Through Wild Peeta, they intend to share their passion for Gourmet Shawarma Sandwiches with everyone across the globe. Wild Peeta's food contains NO PRESERVATIVES and is TRANS-FAT FREE. It is prepared DAILY using FRESH REGIONAL PRODUCE. 

Christopher has worked for over in the media industry for over 10 years and has had experience in a variety of roles in the media sector, encompassing journalism, publishing, public relations and, of course, digital media. He has lived and worked in Australia and Asia and more recently the Gulf region. As Community Director at Flip Media, his work centres on strategic planning for social media, providing insight on how to deliver tangible results that get noticed above the digital white noise.

Mark SooHoo serves as Director of Digital, Middle East for Edelman, the world’s leading independent public relations firm. With over ten years experience developing digital strategies for political campaigns, organizations and non profits in the United States, Mark is currently leading the digital strategy efforts for Edelman’s Middle East team based in Abu Dhabi. 

Rama heads Reyami Social, the Social Media Marketing division of Al Reyami Group. They manage the social media profiles for a few leading brands in the region. Ram executed dozens of viral contests and promotions to boost the social media presence for the brands. He loves to share his expertise to conduct a perfect viral contest.

Kelvin Quee is the co-founder and Head of Business Development at JamiQ Private Limited. Kelvin has been involved with the design, development and deployment of social media monitoring software JamiQ since 2008. Kelvin's perspective and opinion on social media is sought after internationally and is a speaker and frequently quoted on media. Kelvin also teaches Web Analytics at Singapore Polytechnic since October 2011.