Social Media Forum

SOCIAL MEDIA FORUM 14th November
9.30am-10.20am	Registration & Coffee
10.20am - 10.30am	Welcome & Chair’s Opening Address Alexander McNabb, Director, Spot On Public Relations, United Arab Emirates
10.30am - 10.50am	Social Media: Impacts and How it is Changing the face of Financial Services Standard Chartered and our social media presence globally The world’s progressive journey into the human web Adapting and integrating our business to the new media landscape The future of abstract social media Marcus Bailey, Regional Head of Corporate Affairs, Standard Chartered Bank United Arab Emirates
10.50am - 11.10am	Roadster diner Integrating Social Media Inside-Out This presentation will cover: The benefits and best practice of how to set up Social Media Management within an organisation How to establish a social media team and prepare a strategy to create online/offline alignment in the long term The quirks of social media in light of the Food & Beverage business Darine Sabbagh, Marketing Manager, Integrated Digital Systems (IDS), Lebanon
11.10am - 11.30am	We Are All Publishers This presentation evaluates the fundamental changes taking place in consumer behaviour online that introduce new challenges for companies and how they can be overcome through: The integration of online platforms with core business processes Owning Content: Defined content strategies Build A Brave New World Model: Effectively create, curate and communicate content Alexander McNabb, Director, Spot On Public Relations, United Arab Emirates
11.30am - 11.50am	Shaping the Social Media Future for Masdar This presentation will cover: Previous modes of communications Why social meda What is our strategy How Masdar plans to move forward Aida Al Busaidy, Manager of Planning, Internal and Online Communications, Masdar
11.50am - 12.10pm	Social at the Heart of your Business This presentation will go into the detail of what it means to put the following into practice for an online business: Building social media strategies and launching social presences that are in shape/form alignment with the overall strategy of the company Social media requires commitment, not a campaign How smart brands bring social to the heart of their business Arto Joensuu, Marketing Director, Dubizzle.com, United Arab Emirates
12.10pm - 12.30pm	Social Media in 140 Characters This presentation will identify the next five social media trends, and the impact it will have on the peoples’ lives. With these recognised trends, learn how to utilise social media for an organisation. Social Influence Digital publishing made social Understanding the trusted “circle of friends” Social recommendations The future of +1 Humza Ijaz, Creative Director, LBi MENA
12.30pm – 2.00pm	LUNCH & NETWORKING
2.00pm – 2.20pm	Social Media Intelligence What social media measurement and how it becomes intelligence How well-designed data visualisations unleash the power of social media intelligence Case studies covering private and public organizations, of how social media measurement has shaped their strategies Kelvin Quee, Head of Business Development, JamiQ
2.20pm – 2.40pm	Boost Your Social Media Presence with Viral Contests Leverage the best part of social media –viral marketing Best practices to organise a viral contest The choice of platform/tools with some live examples Rama Prasad, Business Manager (Social Media), Al Reyami Technologies
2.40pm – 3.00pm	If You Can’t Beat Them, Join Them Learn how brands are embracing technologies and platforms they once feared The Region’s Successes and Failures: Assess how organisations in the region are embracing social media A Mistake Made is a Lesson Learnt: What lessons can be drawn from previous studie Yousef Tuqan, CEO, Flip Media, UAE
3.00pm-3.20pm	Transmedia Storytelling This presentation will explain that in today’s multi-faceted media environment, it is crucial for all companies to be media companies. Telling an organisation’s story is about mush more than what platforms used. This presentation will focus on content. It will explain in depth: Why storytelling is necessary for all companies How to being a true storyteller: Using content in all its forms to tell your story in rich, engaging ways Mark SooHoo, Director of Digital, Middle East, Edelman United Arab Emirates
3.20pm – 3.40pm	So, you think you’re social? Examines what being a social brand really means for an organisation; communications and operations standpoint The Fundamental Errors brands make when interacting on social media and how and what you can do to avoid them Meredith Tuqan, Director Social Media, Omnicom Media Group MENA, UAE
3.40pm – 4.20pm	Panel Discussion: Ineffective Social Media Moderator: Alexander McNabb Mohamed & Peyman Parham Al Awadhi, Founders, The People's Republic of Wild Peeta Christopher Suttenfield, Community Director, Flip Media